Saturday, August 11, 2007

Always small figures for Vizag media

Media also becoming good employement source with the flood of TV Channels and News papers. If we go one or two decades back, the scope of employement in journalism is very less. Limited news papers.. very limited opportunities. To become a staff reporter/ subeditor/ photographer in these papers is great task. But now unlike other sectors journalism also reached a position which one can choose for career employement.

Seniority became key factor of gaining good hike in salary. In 2003- 2004 a person working in Hyderabad Telugu paper got 15,000/- to 20,000/- doubled now, because of the new channels and papers flow. No media analyst anticipated this much of salary hike, huge opportunities in a span of 2 to 3 years.

Vizag is next to Hyderabad. Vizag media persons who are in reporting incharge postions in telugu papers getting less than 12,000/-. Satellite channel staff reporters are offered only 5,000/- to 6,000/- only. Incharge positions are drawing 12,000/-+. We can observe the disparity compared with Hyderabad. Not even 50% salaries are not offered by the managements coming to Vizag. Isn't it?

Jagan newspaper 'Saakshi' which is going to launch in January offered 35,000+ for a regional reporting incharge. 'Surya' people offering in the same range for their Hyderabad staff. But they are bargaining when coming to the regional centers like Vizag. Vizag media must realise that they got potentiality of getting 35,000+ for position like reporting incharge and around 20,000/-+ for staff reporters/ subeditors.

Friends even from now, go for big figures while joining in new papers and channels like 'Saakshi', 'Surya', 'ITV' etc., Don't expect this much from tv5, NTV, MAA TV, Zee Telugu, Vissa, Mana Telugu.. there range won't cross 6,000/-. Vizag media must rise to the occassion. Show the real value of media manpower to new channels which are financially strong. Managements are not dare enough to import their vizag staff from elsewhere for new assignment. So who are in trails for new papers and channels tune your minds in this range.

There is tremondous requirement of manpower in media. Eenadu is training people through their journalism school according to their requirements. AndhraJyothi, Vaartha people are lagging in this aspect even though running their own schools. Channels like tv9 experiencing lot of manpower shortfall. AndhraJyothi TV, Andhra TV etc., are on the way. There will be further requirement and ball will be in media people court.

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