Saturday, August 11, 2007

Mediaism- Mark of personal benefit

Some of the Vizag media persons who roam all the time around collectorate are enjoying their personal and management works to be done directly with the district collector. Collector himself had given this type of chance in the name of "Media Interaction". Most of the media people even don't know about this interaction and are not aware of this attendance benefit.

Every Monday there will be a media Interaction with district collector between 12.30 to 1. Collector will brief the major developments and progress of Government programs in this meet. Interaction will be one sided and information will be feeded by collector. By and Large there will be no questions from our media friends. Don't think that all important media will attend to this briefing.

Collectorate kings group consists of a half a dozen reporters. Jayamuni (Vaartha), Ratnam (Andhra Jyothi), Narayana (Visakha Samacharam), Kulapathi (Prajasakthi- now shifted to Surya), Kirla Venkat (Andhra Prabha), Bantayya (Andhra Voice) will be the regular attendants for this interaction. Eenadu is no exception. These people will patiently hear the speech of collector, going on praising without any hesitation. They will be wild even in CM's press conferences interupting CM speech by questioning most local issues of their knowledge.

Don't admire why they won't distrub collector speech in Media interaction session when they are not sparing CM and Ministers. There is a strong reason. After completion of collector briefing these people will spend another 15 minutes at collector for their personal works. These works may be in favour of their self or to their organisation. Mostly related to "Pairavi".

Collector is also very liberal in this context. He think that these people play key role in the news papers. The above said reporters may ignore PM, CM program, but will be present 100% to the collector media interaction only to say that they are all mighty for their news papers in the editorial level. Watching there faces regularly Collector also unable to say no for their personal pairavi's.

Many people including political leaders know this matter of fact and endorse cases to these media friends as far as Collectorate is concerned. Jayamuni, Ratnam, Narayana, Kulapathi, Venkat will take up any type of pairavi case related to collectorate on cash down basis. They formed as a group and will cooperate each other in solving critical works on amount sharing. Officers also liberal by seeing this group who come jointly with bunch of recommendations.

If any district officer is rigid in perusing these recommendations, series of news items against him or his office will appear in Vaartha, Andhra jyothi, Andhra Prabha etc., simultaneously, which people also think as facts. Kirla Venkat claiming that he is the person behind for ACB raid on Housing District Manager Satyanarayana, as Satyanarayana failed to fulfill his demands. He is threatening engineers of housing with this campaigning and collecting mamools from them.

Officers must know these facts and be conscious in accepting their recommendations. some sought of liberalisation for media is continuing from past. But brokarism for personal benefit increased in Vizag because of this type of reporters.

My dear collectorate media friends, be like good journalists. If not with 100% genuinely. Try to be even 10%. Don't give speeches that you're the only persons fighting for downtrodden. We are watching you. If you commit mistakes for your personal benefit. Entire episode will be on our screen.

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